Authentic Storytelling - Blogging for Business - Own Your Own PR
I'm an experienced and gifted storyteller and have been writing professionally for 22+ years, both as an employee of some of the world's leading news organisations, Thomson Reuters and Bloomberg, and as a freelance journalist for the Guardian, The Sunday Times, Red, Psychologies, Easy Living, The Daily Mail, Time and The Huffington Post.
I know how to spot newsworthy stories, I know what journalists and editors want and I know how and when to present a story to them. I use this knowledge to help individuals, businesses, social enterprises and charities to identify the unique story behind their business or brand and to get high-profile media coverage.
For more about my Own Your Own PR courses and one-on-one consulting and coaching: www.kbjournopr.com
"We found Katherine's targeted, sensible, entrepreneurial approach to journalistic PR a breath of fresh air" - Lynn Coleman, DAL Strategy Ltd
"Very comprehensive training with plenty of real life examples, lists of resources, recommended approaches and great pieces of advice from Katherine" - Kasia Bigda, Mr Lee's Noodles
"I didn't have a clue about how to go about approaching the press before, but now I feel more confident. Katherine also helped me focus on what to talk about in a self-written article and I feel I now have the tools to move forward" - Ross Okoye, Ages Apparel
Effective PR is all about connecting with people on a deep, emotional level. It's about giving them something they can relate to. My specialism is authentic storytelling - speaking from the heart and explaining your story and your passion in a way that inspires others to follow you, support you, connect with you or buy your product or service.
I offer one-one-one PR coaching as well as group workshops to help you 'Own Your Own PR'. I collaborate with agencies and offer copywriting services. I can blog for your business or explain how to do this effectively, guiding you on style, tone and content. I'm also an eagle-eyed proof reader.
I have successfully pitched my own story ideas to the national and international media and have appeared on BBC Radio 4, BBC Newsnight, Sky News and ITV breakfast television. I have worked for PR companies and corporate clients to develop their media profile, devise effective campaigns and communicate better internally and externally. Clients have included Fitness First, Development Initiatives and Reputation Inc. I have also trained media professionals in the Armed Forces as a consultant for Crown Media, helping to simulate real-time news events to assess and improve the response of media teams.
If you'd like help getting your story into the local, regional or national print or broadcast media or gaining a regular blogging spot on The Huffington Post, please get in touch: katherine@katherinebaldwin.com or 07990 567767 or go to www.kbjournopr.com
I know how to spot newsworthy stories, I know what journalists and editors want and I know how and when to present a story to them. I use this knowledge to help individuals, businesses, social enterprises and charities to identify the unique story behind their business or brand and to get high-profile media coverage.
For more about my Own Your Own PR courses and one-on-one consulting and coaching: www.kbjournopr.com
"We found Katherine's targeted, sensible, entrepreneurial approach to journalistic PR a breath of fresh air" - Lynn Coleman, DAL Strategy Ltd
"Very comprehensive training with plenty of real life examples, lists of resources, recommended approaches and great pieces of advice from Katherine" - Kasia Bigda, Mr Lee's Noodles
"I didn't have a clue about how to go about approaching the press before, but now I feel more confident. Katherine also helped me focus on what to talk about in a self-written article and I feel I now have the tools to move forward" - Ross Okoye, Ages Apparel
Effective PR is all about connecting with people on a deep, emotional level. It's about giving them something they can relate to. My specialism is authentic storytelling - speaking from the heart and explaining your story and your passion in a way that inspires others to follow you, support you, connect with you or buy your product or service.
I offer one-one-one PR coaching as well as group workshops to help you 'Own Your Own PR'. I collaborate with agencies and offer copywriting services. I can blog for your business or explain how to do this effectively, guiding you on style, tone and content. I'm also an eagle-eyed proof reader.
I have successfully pitched my own story ideas to the national and international media and have appeared on BBC Radio 4, BBC Newsnight, Sky News and ITV breakfast television. I have worked for PR companies and corporate clients to develop their media profile, devise effective campaigns and communicate better internally and externally. Clients have included Fitness First, Development Initiatives and Reputation Inc. I have also trained media professionals in the Armed Forces as a consultant for Crown Media, helping to simulate real-time news events to assess and improve the response of media teams.
If you'd like help getting your story into the local, regional or national print or broadcast media or gaining a regular blogging spot on The Huffington Post, please get in touch: katherine@katherinebaldwin.com or 07990 567767 or go to www.kbjournopr.com